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What We Do at MAD Hockey
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MAD Hockey exists to create better hockey experiences.
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We design and deliver development-first coaching that helps players grow in confidence, supports coaches to improve their craft, and strengthens hockey in schools and communities.
Everything we do is guided by care, clarity, and a belief that good development changes lives — not just results.
A Bit About MAD
MAD stands for Making a Difference — and Moving Ahead in Development.
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We’re not here to chase outcomes or label players. We’re here to create environments where people feel safe to learn, supported to grow, and confident to be themselves.
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Our work is built on a few simple principles:
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Development comes before results
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Every player matters, whatever their level
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Coaching should be calm, clear and purposeful
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Confidence, character and enjoyment are essential parts of progress
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Hockey is the vehicle.
Development is the mission.
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This philosophy runs through every session we deliver, every coach we support, and every partnership we build.
The MAD Journey
A simple idea, built with purpose
Where we Started
How we Grew
What MAD is today
Where we're headed
MAD Hockey began with a clear intention: to provide young people with a better sporting experience — one that prioritised learning, confidence and care.
As more players, parents and coaches connected with the approach, MAD expanded beyond individual sessions into group development, camps, school delivery and coach support.
What MAD Is Today
MAD Hockey now works across three connected areas:
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Player development
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Community and school delivery
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Coach education
Each area supports the others, creating consistency, quality and impact.
Our focus remains the same:
To strengthen hockey environments, support people at every level, and make a genuine difference through thoughtful, development-first coaching.
MAD Hockey continues to grow — not by doing more, but by doing things properly.