ABOUT MAD
Combining a passion for developing people, a love of hockey and research-informed practice. The MAD mission is to develop hockey players one at a time.
Our purpose is to provide private coaching to develop skill transfer into the real game. We're not about traditional memory rehearsal learning. Hockey is a dynamic and highly technical sport. The best players are those who can make decisions and then execute skills from the information they are taking in.
This is where our research informed coaching thrives. From the cutting edge research and hockey landscapes, each MAD session is not the stereotypical eyes down dribbling around cones. Activities are focused on each individual with the priority that they transfer the experiences into their game environments. Our methods might not be the most traditional and we certainly live up to our title of being MAD!
OUR
MAD
TEAM
IEUAN
DAVIES
MAD Founder
Head Coach
Founder of MAD, with over a decade of coaching experience, Ieuan has clocked in over 12,000 hours of delivery and research in coaching hockey. You'll have seen Ieuan coaching at a number of different programs in Cardiff and further with Cardiff & Met HC, Hockey Wales, Sport101 and Futures Sports. All while playing National League for Cardiff & Met HC and completing his Doctorate in Sports Coaching.
RHYS
PAYNE
MAD GK Coach
Our Goal Keeper Guru, Rhys, covers all of our GK sessions. As a current member of the Welsh Senior Men's programme, Rhys has an excellent appreciation for what it takes to be an international GK. Alongside his playing, Rhys is completing his degree in Sports Coaching.
AMY
BURTON
MAD Coach
A Commonwealth Games Athlete at Birmingham 2022 and current Premier League player with Clifton Robinsons HC, Amy is a real asset to our coaching team. As an out and out goal scorer, Amy's priority is all matters goal scoring. A seasoned coach in her own right, Amy has been ever present in Futures Sports Camps and the Sport101 Academy in Cardiff.